Square Mile, Jack Simpson, and a Yirgacheffe V60

May 31, 2026

This week leans toward precision and origin. We spotlight London's Square Mile, founded in 2008 by Anette Moldvaer and James Hoffmann on transparency over theatrics, and pair it with a Wendelboe-style Yirgacheffe brewed on the V60. We also tip our hat to Jack Simpson, the 2025 World Barista Champion from Australia, and add four new Atlas guides — South Korea, Switzerland, Greece, and Ireland. Brew something thoughtful.

Featured Roaster

Square Mile Coffee Roasters

London, United Kingdom · est. 2008

Square Mile was founded in London in 2008 by Anette Moldvaer and James Hoffmann — she a Q grader and green buyer, he the 2007 World Barista Champion and author of The World Atlas of Coffee. It was built on precision and transparency over brand theatrics: a lighter roast that foregrounds origin character, lot notes that name producer, cultivar, process, and elevation, and the long-running Red Brick blend as its espresso anchor.

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